Harrah’s, IMG All In For WSOP HARRAH’S Entertainment wants to

Posted by admin @ 9:00 PM, Tuesday Jan 31st, 2006
Category: Poker

Harrah’s, IMG All In For WSOP
HARRAH’S Entertainment wants to literally put the world in its World Series of Poker property, and has signed marketing powerhouse IMG to expand poker’s brand and media presence.Efforts include increasing marketing behind the World Series of Poker tournament itself, which this year runs June 25-Aug. 10 at the Rio All-Suite Hotel & Casino, Las Vegas, and building domestic and international partnerships (in Europe, the Far East and Australia) via sponsorships, product licensing and media represent

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